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In a marketplace with plenty of Realtors, we thought it might be helpful to show how we stand out and the transparent advice we provide our clients to achieve real results.
Our clients, selling for the first time, took our recommendation and suggestions, which lead to a secure sale in a timely fashion and achieving a higher price than they expected; one of the many reasons why we love working with people who understand the value that we bring.
Starting with Home Preparation!
After meeting my clients a couple times in the home to walkthrough on showcasing the home on what to do, we recommended a few initiatives to allow buyers to feel comfortable.
Professional furnace maintenance and duct cleaning: provides up-to-date information that the bones of the home have been well-maintained.
Professional carpet cleaning: important to rid smells, stains, and anything else that you as a buyer would appreciate.
Window cleaning: given the dust we get in Calgary, this is very important to showcase the light the home gets – clear of dust, dirt and grime build-up overtime; this is one of the biggest tips I have for my seller clients.
Tidy up ALL clutter: we want to remove any ‘personality’ to allow buyers to feel like this is a place they can move into – not all tastes are the same, so we want to make mass appeal to ensure it’s a good fit for most folks that see the home.
Repairs: no brainer, but repair or replace things that are broke (faucets, trim, countertops, etc.), and provide receipts to show it has been completed by a professional!
Professional spot-less cleaning: this is another no-brainer. “Cleanliness” is subjective - what’s clean to one person may require a lot of work for another. To take the guesswork out and to be efficient, hire out cleaners to do the job to a professional standard.
Marketing Preparation:
After preparing the home, we hire our professional photographers, measurements to have completed
Virtual or real staging can be used, and sometimes we invite a designer in to help with furniture placement and tips.
Preparation of print material, including floor plans, drone photos, any other important documents (in this case we were excited to showcase the power usage in the home given the solar panels - we graphed out power use and regeneration to show that buyers will pay close to nothing for power in the home!)
Pricing discussion: important for sellers to understand where the market is. In keeping on top of new listings, and sold data, we were priced competitively to achieve certainty to lock-in a buyer. A lot of sellers like to gamble (waiting for the right buyer at an above-market price). This is not a strategy. Hope is not a strategy. We use real data, real comparables and market competition information to determine what the best price is.
Allowing the home to sit on the market is setting up for failure. Buyers start critiquing the home even more, trying to understand why the home hasn’t sold. More days on market means you’re taking a discount in the end.
Results:
24 showings in 10 days
Conditionally Sold in 6 days
Firm Sold in 17 days
Sold for 103% of list price
Interested in working with Jason? Give me a call today to see how we work with a no obligation evaluation.
